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Launched in 2013 by Co-founders Leah Yari and Mary Lennon, Côte Beauty hit the cosmetics world as a nail care brand. The pair populated New York and Los Angeles with retail nail salons, setting the category ablaze with the demand for their non-toxic nail polish that strengthens rather than damages nail beds over time. From a line of pinks and nudes to smoky metallics like Alchemy and bright yellows like Songbird, Côte’s nail polish line offers a shade for every preference.
Today, Côte’s umbrella expands to hair, body, and lip care. Sustainability is Côte’s identity; its eco-friendly, 50% post-consumer recycled packaging and 100% cruelty-free formulas have been Leaping Bunny-certified.
As phrased on Côte’s website, “Côte Beauty embodies a carefree, wanderlust spirit, where self-care becomes a ritual of empowerment rather than a chore.”
The Hair Essentials Gift Set, Body Essentials Gift Set, and Necessity Lip Bundle include natural ingredients like shea butter, black cumin, aloe vera, and jojoba seed extract. The body care cleanses and moisturizes through smooth application and subtle fragrance. The Peptide Enriched Lip Treatment plumps lips to a natural lushness and pairs perfectly with the lip bundle (peptide shimmer glosses in shades Mulberry, Tempted, and Euphoria).
The Nourishing Daily Shampoo and Hydrating Daily Conditioner cleanse the hair and scalp while fortifying strands down to the root. Vitamin A, E, and D3-rich baobab seed rinses away product buildup, prevents breakage, and luxuriates hair to a healthy, luminous shine.
The expansive body category includes the Nourishing Hand and Body Wash, Hydrating Hand and Body Lotion, Organic Argan Oil, and the Re-Treat Seaside Salt Soak and Detox Body Polish. Bacuri seed butter and jojoba seed extract supercharge skin cells with long-lasting nourishment as found in the Hydrating Hand Lotion, while caviar lime gently exfoliates to eliminate dead cells and cultivate optimal hydration post-wash with the Nourishing Hand and Body Wash.
Transparency pulses at the heart of any sustainable brand, which Côte demonstrates through its extensive ingredients list attached to every product. Côte Beauty partners with the Eden Reforestation Project and Trees For the Future. Every purchase with Côte plants a tree, helping to reverse the global effects of deforestation and re-populate Earth’s forests through responsible beauty that cares.
The Côte Beauty Recycling Program also eliminates packaging waste, a key contributor to textile pollution. A member of the PACT Collective, a non-profit providing beauty industry packaging and recycling solutions, Côte formulated its nail polish so not only are the bottles and caps recyclable, but so are the polishes themselves.
“Nail polish bottles should not be rinsed out,” Côte’s recycling program explains, “as the polish itself can be recycled into paint.”
This category-spanning reusability also goes for the pumps and bottles of hair, body, and lip products. If pumps and nail polish bottles are not accepted by your local recycling facility, Côte has a solution to that, too. All items may be shipped to the address below:
Côte Beauty Recycling Program
11601 Wilshire Blvd, Suite 1750
Los Angeles, CA 90025
Overall, it’s full-circle sustainability, defining Côte Beauty with traceability, circularity, and consumer-, animal-, and environment-based ethicality.
For more of the cleaner, safer, and responsible beauty routines, visit cotebeauty.com.
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