Profumo di Firenze, cultivated by the fragrance-expert Galardi family, captures the essence of the city’s soul. While Firenze flaunts a rich history of aromachology, dating back to Caterina de’ Medici’s 1533 “Acqua della Regina” original perfume, Profumo di Firenze pays homage to the Firenze recognized by scent enthusiasts of today.
Food and history, two pillars of the Fiorentino identity, fragrances Profumo di Firenze’s collections: “Firenze” and “Dante.”
The Firenze Collection
The Firenze Collection—Buonatalenti, Fior di Pane, and Latte e Mandorla—whisks the flavors of Florence for indulgent, mouth-watering scents.
Buontalenti
Inhale sweetness with this gelato-inspired scent. Vanilla dances with notes of peach and apricot. Flavors of Italian ice cream swirl throughout an olfactory pyramid rich in raspberry, coconut, banana, caramel, and cream. With every spray, the wearer breathes the essence of an iconic Italian treat, glimpsing a taste of Firenze’s gelaterie.
Fior di Pane
The Panetteria, another icon of Italian gastronomy, evokes plumes of freshly baked pane. Savory bread mingles with violet, tulip, and iris, steaming from a nostalgic oven on currents of vanilla and nutty tonks bean.
Latte e Mandorla
Milk-drenched almond perfumes this scent, which blends the subtle snap of anise with the feminine elegance of rose petals. Latte e Mandorla douses the senses in a luxurious milk bath edged by inviting, salty almonds.
The Dante Collection
Named after Dante Alighieri, father of la lingua italiana, the Dante Collection pays homage to Florence’s medieval heritage with mysterious, philosophical scents: XXV Marzo, Obscurus, Viandante, Peccatum, Matelda, and Niveus.
XXV Marzo
Accompany Dante on his soul-stirring journey through The Divine Comedy. Immerse yourself in Tuscan leather, fresh caffé, sandalwood, and musk.
Obscurus
Plunge into the mysterious shadows of a sandalwood forest. Here, cedar and pine rustle with citrus orange and geranium, hugging the wearer in the warmth of an ancient bosco.
Viandante
Viandante, meaning “traveler,” honors Dante’s persona as a wanderer through Purgatory and the consequences of divine transgression. Zesty passion fruit and lemon pair with delicate vanilla, symbolizing a traveler’s shifting identities and a scent’s mood-reflection.
Peccatum
Peccatum (“sin”) is an exploration of sensuality, discovered by Dante in hell’s lustful second pit. Masculine tobacco undulates with exotic Damascena Rose, an intoxicating blend of earthy leather and sultry feminine florals. Bold and head-turning, Peccatum reimagines the word “sensual.”
Matelda
As Dante emerges from the underworld, light gives way to life: Matelda breathes flowers of chamomile, peach, and white grapefruit. Mixed with this lighter take on a classic, subtle scent, Matelda represents rebirth and new beginnings.
Niveus
A jewel of vanilla, incense, iris, bergamot, and sweet orange, Niveus embodies the reward of salvation, abandoning temptation and following Dante at the final cusp of his journey and into the light.
From here, the offerings extend beyond eau de parfum. Profumo di Crema, the brand’s skincare category, reimagines selections of “Firenze” and “Dante” as body lotion.
Firenze’s scents take the wearer on a journey. Whether it’s through the bread-scented, gelato-sweetened strade, or the city’s intricate historical tapestry, Profumo di Firenze awakens the senses and thrusts the wearer right into its hometown.
Shop the scents at profumodifirenze.it and follow them on Instagram at @profumodifirenze.
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